John Rasmussen



I am Australian by birth and came to settle in Whistler in 2018 with my wife Alexandra and our twin boys, Nicolas and Thomas, both now 18, and attending university here in Canada. Our aim was to experience the natural wonder of this mountain environment, the myriad opportunities to be in nature and the appeal of living in a small community. The family all became Canadian citizens in 2021. I am currently co-founder, CFO and senior consultant of Nexial Logic, a systems mapping and strategy consulting company aimed at helping organizations all over the world through the complexity of issues relating to sustainability, climate change, environmental protection and social equity. Prior to coming to Whistler I lived in London, UK, for over 20 years, enjoying the latter part of a 35 year career with a large multinational company, retiring in 2016 as a senior executive with responsibility for a division with a budget of over USD 500m, profits of over USD700m and a staff of over 1000. I have a long and successful track record of multicultural business management ranging from operations, strategy, change management and people development. I have a well honed leadership style suited to diversity, excellent communications skills and a strong bias for seeking systemic solutioning for problems that pass tests of ethics, sustainability, longevity and concern for neighbors and communities.

Living in Whistler for the past 5 years and in my work with Nexial, I am acutely conscious of the need for strong and forceful leadership in environmental protection and social justice in the face of continued and relentless focus on growth and development. Whistler and the Sea to Sky stand at a crossroads with a need for considered and effective balance between the needs of the community and the protection of the immense wonder of the natural environment in which we live. AWARE is a critical and necessary vehicle to guide our community towards this balance. I feel a strong urge to give back to Whistler. If elected I would focus on helping to increase awareness and education regarding the impacts of decision making throughout the community on the natural environment with particular emphasis on how social movement, especially among our youth, is key to meeting the challenges of climate change, protection of biodiversity and social equity which in turn can positively impact leadership choices in relation to these matters. I have time and energy to assist AWARE with existing programs and to help develop a more forceful systemic consideration and then execution of how Whistler can become a model for other communities in meeting a challenging, yet exciting future where nature and people are balanced and prioritized alongside growth and profit.